Google Cloud Platform is a cloud computing service provided by Google. It offers hosting on the same supporting infrastructure that Google uses internally for end-user products like Google Search and YouTube. What’s interesting is that Cloud Platform provides developer products to build a variety of programs ranging from simple websites to complex applications.
The Cloud Platform includes:
- hosting and computing
- cloud storage
- data storage
- translations APIs
- prediction APIs.
Why Google Cloud Platform?
1. Future-Proof Infrastructure:
- Live Migration:
Google Compute Engine’s instances can be moved to nearby hosts while active—even while under extreme load—complete with their working SSD storage (up to 1.5 TB). This ensures predictable performance across all the different parts of your application.
- Pricing Innovations:
Google has re-invented the way you pay for cloud. Innovations like per-minute-billing, sustained-use discounts that offer optimal pricing without locking you into potentially obsolescent gear, custom machine types and special pricing for particular use cases combine to give you the best price-performance available from any cloud computing provider.
- Custom Machine Types:
Google Cloud lets you configure the right combination of memory & virtual CPU for your workload, so you no longer have to over provision to fit your vendor’s rate card, which means more savings for you, potentially up to 50% more price/performance efficient, depending on your workload.
- Faster Boot Times:
Compute Engine instances boot in the range of 40-50 seconds, roughly 1/5 of the time required by competing clouds. This means you can grow your application’s serving capacity very rapidly in response to incoming traffic, just like we do for our own applications.
- Google Grade Security System:
Deploy on an infrastructure protected by more than 500 top experts in information, application, and network security. The Google security model is an end-to-end process, built on over 15 years of experience focused on keeping customers safe on Google applications like Gmail and Google Apps. With Cloud Platform your applications and data take advantage of the same pervasive security model.
- Global Network Of Data Centers:
The same infrastructure that runs Google apps is available to you on Cloud Platform. Google’s global network footprint, with over 75 points-of-presence across more than 33 countries, ensures you receive the same low latency and responsiveness customers expect from Google’s own services.
2. Seriously Powerful Data & Analytics:
- No Waiting even if Big Data is involved:
Based on the same distributed data services that are used at Google, Google BigQuery, Google Cloud Datalab and Google Cloud Dataproc are changing how you analyse and use data. Customers say tools like BigQuery are “nearly magical” because of their performance. Queries that used to take hours or days now take minutes or seconds. The result: more insights and value, realized by more people in more companies.
- Context Rich Applications:
Apps should respond to context, telling us the best route to drive right now, not just when we started. Products like Google Cloud Dataflow and Google Cloud Pub/Sub make it easier for your code to use huge amounts of data to deliver amazing context-rich experiences.
- Machine Intelligence:
Google Cloud Machine Learning gives everyone access to the deep learning systems that power services like Google Translate, Google Photos, voice search in the Google app, and smart replies in Gmail. Soon available as a cloud service (alpha), so it’s easy to incorporate in your app.
3. Just Codes, No Servers:
Server less means your most precious cycles are devoted to code, with minimal time spent configuring infrastructure.
4. Amazing Storage:
- Storage and Archiving Redefined
- Optimal Availability For Live Data
- Industry Leading Price and Performance
- Google Grade Security for Business Critical Assets
Which companies have appointed Google Cloud as their cloud of choice?
To name a few prominent ones:
- Coca Cola
- Best Buy
- Khan Academy
Google Cloud vs competing cloud services:
In this section, we shall compare Google Cloud to some of the other leading cloud services like Dropbox, iCloud, OneDrive and Amazon Cloud Drive, which happens to be the leader in the field:
- Google Drive provides 15GB free storage as compared to 2GB offered by Dropbox, 5GB offered by OneDrive and unlimited storage by Amazon Cloud Drive.
- It has the best real time collaborations unlike the absence of the collaboration feature in Dropbox, iCloud, OneDrive and Amazon Cloud Drive.
- Google Drive has the quickest uploads and downloads amongst all the cloud services. It also allows the direct uploading of folders through the web app.
- It allows selective file syncing, available otherwise only in Dropbox. OneDrive, iCloud and Amazon Cloud Drive do not offer the ‘sync file’ feature.
- Google Drive offers offline access to documents, although this feature isn’t unique to Google Cloud.
- It also allows selective file sync, though only for main folders, not sub-folders, quite like Dropbox, iCloud and OneDrive. Amazon Cloud Drive does not allow syncing of files.
- Google Drive, however, has some privacy issues, much like Dropbox, iCloud and OneDrive. In this domain, Amazon Cloud Drive proves to be the best.
- It is best for Google Docs, the way iCloud is best for Apple users and OneDrive for Microsoft users.
- Google Drive may not be the best option for the syncing for very large files.
- It is noted that the interfaces used by iCloud, DropBox and Amazon Cloud Drive(simple drag and drop) are preferred over the one used by Google Drive.
As can e seen, like any other cloud service Google Cloud has it’s pros and cons (pros outweighing the cons!)
Here is what some small time businesses had to say about what cloud service they use and why:
“As a small team, we are super pleased with the functionality of the Google Docs portion of Google drive. I have run my entire services based business with task and completion management there for over 5 years and have yet to have any kind of problem.
The real time changes are awesome and the fact that I can manage who has access to which documents is something that I adore. Universal access online is another great feature as I use Chrome, Gmail and Docs in sync.
That said, we had to go to Dropbox for file storage, as our large design files with strange extensions were a problem years ago on Google Drive. The desktop manager for Dropbox works great for file transfers and has a format that all my workers can understand right out of the box.”
By Tara — marketingartfully.com
“In our marketing agency, we use Google docs from Google drive for cross collaboration in content development with clients in specific niches. Using the “suggest” mode you can outline content edits, optimizations, and provide comments directly to the client or original writer. This allows for the original work to be available for all participants to review with clearly defined suggested edits that the client can then sign off on.”
By Todd — www.riverbedmarketing.com
Google expects to see significant traction in its public cloud business next year says Google chief executive Sundar Pichai in an interview.
So readers, is Google Cloud Platform going to be your choice?